Mel B Takes the Big Apple as the Face of Revive Collagen’s Global Ambassador

Late April, Mel B brought her signature fearless energy to New York City as she stepped into her new role as global ambassador for Revive Collagen. The star was front and center promoting the wellness brand’s menopause collection during a whirlwind press tour across Manhattan, including appearances at Ulta Beauty Herald Square and the bright lights of Times Square.

Never one to blend into the background, Mel B turned the city streets into her personal runway, arriving in unforgettable fashion inside a fully branded leopard-print London taxi a stylish tribute to her British roots and bold personality. The eye-catching ride made its way through Midtown before arriving in Times Square, where Mel posed proudly beneath a massive billboard celebrating her partnership with Revive Collagen. The larger-than-life moment perfectly reflected the spirit of the campaign: empowered, confident, and impossible to ignore.

As the face of the UK-based wellness brand’s U.S. expansion into Ulta Beauty, Mel B is helping shine a spotlight on conversations surrounding menopause, confidence, and women’s wellbeing. Her partnership with Revive Collagen represents a powerful alignment with women navigating midlife and hormonal changes unapologetically and on their own terms.

At the center of the campaign is Revive Collagen’s clinically developed menopause range, created to support women through every phase from perimenopause to post-menopause. The formulations combine up to 10,000mg of Type 1 marine collagen with 21 additional ingredients designed to support skin health, sleep quality, and overall wellness, bringing a fresh and modern perspective to a category that has often been overlooked.

“Having Mel B join the Revive Collagen family as our ambassador feels like a natural and exciting evolution for the brand. We’re thrilled to see our iconic Menopause range now available on Ulta Beauty shelves,” said Samantha Faiers, co-founder of Revive Collagen.

The celebration wrapped at Ulta Beauty’s Herald Square flagship, where Mel connected directly with fans during a special in-store appearance. Speaking candidly about wellness, confidence, and embracing change, she shared how Revive Collagen has become part of her own daily self-care routine. The event drew an enthusiastic crowd and underscored the growing demand in the U.S. for transparent, effective wellness solutions designed specifically for women experiencing hormonal transitions.