Cardi B Shares Gems On The Success of Her Beauty Brand Grow Good
The 2026 ESSENCE Festival of Culture® Presented by Coca-Cola® officially kicked off inside the Ernest N. Morial Convention Center with its inspiring theme, “We Love Us,” setting the stage for an unforgettable weekend celebrating Black excellence, culture, beauty, music, and entrepreneurship. Festivalgoers explored a dynamic lineup of daytime experiences, including the We Love Us Marketplace, GBEF® HQ, Book Festival @ ESSENCE Authors, BeautyCon®, Suede Lounge, and the always-buzzing ESSENCE Main Stage. One of the weekend’s biggest daytime attractions was Cardi B , who made ESSENCE Festival her first appearance following the launch of her latest world tour. Before igniting the stage at the Caesars Superdome later that evening, the Grammy Award-winning superstar stopped by the Beauty Con Stage for an intimate conversation hosted by beauty entrepreneur Brooke DeVard. Looking effortlessly glamorous, Cardi shifted the spotlight from music to business as she discussed her ...
